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TikTok continues its meteoric rise. In the UK and US, the Chinese service outperformed YouTube in time spent per user. The two platforms are also rivals on the issue of money spent by Internet users.
© SOPA Images – Getty Images
TikTok has been stacking records lately. Recently became the most downloaded social application in the world ahead of Facebook, Instagram and company, the Chinese service has just made its mark even deeper. According to analysts at App Annie, the average time spent per user on TikTok exceeds that of YouTube users in the United Kingdom – where the Chinese platform has even been No.1 since June 2020 – and in the United States. The signal sent is particularly strong.
Globally, it is “only” sixth, still in terms of the time spent by users, but it’s a big step forward since it was not even in the top 10 in 2019. YouTube keeps the first place if we take the total time spent, but this data seems logical since the American service has 2 billion monthly users against around 700 million in mid-2020 for its Chinese competitor. In France, TikTok is still slightly behind, in fourth place.
App Annie data is based on Android smartphones outside of China. Here, the tempas spent on the various apps in France. © App Annie
The two applications also compete fiercely in terms of the financial commitment of their users. According to App Annie’s report, the live streaming generates an important part of the revenues of the various services which monopolize the first places of the classification. TikTok and YouTube, which allow tips to be sent to videographers who broadcast live (like Twitch), are no exception.
In total, between the fourth quarter of 2010 and the second quarter of 2021, Internet users spent no less than $ 22.2 billion on social applications. The first half of 2021 alone represents 3.2 billion.
The surprise of this report is the brilliant health of Snapchat, which we often tend to bury a little quickly. The little ghost’s service is doing well outside the United States, particularly in India, Pakistan, Brazil and Mexico.
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