PSG made a lot of talk this summer in terms of the transfer market. It must be said that by signing the best player in the world, Lionel Messi, PSG struck a big blow! Last Thursday, it was on the financial level that PSG stood out with an important partnership with a major crypto player.
The partnership with the PSG mainly financed in token!
The announcement was made official Thursday, September 9, 2021. PSG has singled out a multi-year partnership with the crypto.com exchange platform. This partnership is interesting in several ways. First of all, he sees PSG, a major player in football, making a merger towards the field of cryptocurrencies. In addition, the content of the partnership is interesting to comment on. According to CBS Sports sources, we are talking about a deal worth tens of millions of dollars. However, a “significant” part of the deal will be paid to PSG in the form of a token. This will be the CRO token, the official token of the crypto.com platform. It is also said that part of the sponsorship is paid with… NFTs.
“We are delighted to welcome Crypto.com to the family of PSG partners. We share the same passion for innovation and the same ambition to reach the top. With this partnership, PSG once again demonstrates its vision and leadership as a pioneer in areas such as lifestyle, e-sport and digital. It is an exciting time for cryptocurrency and we look forward to working with crypto.com to bring new experiences to all fans of the club. »Marc Armstrong, director of partnerships for PSG
Crypto.com continues its partnership strategy in the sports sector
Crypto.com is not its first time! Indeed, the crypto exchange has already signed important partnerships in the field of F1 and NHL. The sponsorship of PSG is therefore just one more step in its strategy to ensure a significant presence of the company in sport. In football, crypto, com has also signed a partnership with Serie A, the Italian championship. From this partnership emerged two new prizes awarded to football players in the championship and a new VAR center (camera surveillance system during matches) in the colors of the crypto exchange.
“Our mission from day one has been to accelerate the world’s transition to cryptocurrency. We do this by finding the best partners in the world, and PSG are second to none. Between brand visibility, access to stadiums and teams, and collaborative development of NFTs, I have no doubt that we will create exciting new experiences for football fans around the world. ” “Kris Marszalek, Co-Founder and CEO of Crypto.com
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