Verasity is a blockchain project that enables the detection of fake viewers in video ads. Its native token is VRA. Users earn VRA tokens by watching videos. 40% of online ads are viewed by bots. This loss harms both content creators and advertising intermediaries. Verasity, on the other hand, aims to eliminate this problem in the 400 billion dollar online advertising industry.
VRA coin, which is an altcoin that allows individual investors to earn coins without trading and to control advertisements for institutional investors, is among the most sought-after projects according to CoinGecko data. Verasity, which has increased by 40% in the last 14 days, is trading at $ 0.040.
The main purpose of the Verasity project is to serve the eSports industry, which has become a billion-dollar giant by rewarding game content. They do the reward work in two ways. The first is to integrate Verasity Ad Stack and Google mobile and Google desktop ads into its various applications. The other method is the method they call Proof of View (POV). They provide rewards for both content creators and viewers using a more secure method, blockchain. With the POV system they applied for the Verasity patent, they thought of storing the data in the blockchain network so that the audience metrics would not be changed, thus aiming to provide the most accurate data free of fake metrics for advertisers.
Verasity is a project built on existing video and ad distribution platforms such as Youtube, Twitch, Vimeo, JWPlayer, Brightcove, VideoJS, Kaltura, Flowplayer.
In total, they aim to increase the revenues of 2 million gaming video publishers by 35%.
The project also includes functions such as major eSports tournaments such as ESL Pro League, Dreamhack and Blast Premier, and eSports betting. They gain these functions thanks to VeraWallet.
What are the Advantages of Verasity (VRA) Project?
One of the advantages of VRA is that it is highly arbitrage. Another advantage is that it offers a wide range of benefits not only to individual investors but also to corporate companies. VRA has a large trading volume and is traded on many exchanges with different liquidity. Therefore, it is possible to find it at different prices and sell it in the most advantageous way.
VRA Coin is also distributed only to real users who watch the ads. In this context, the corporate company that has an advertisement on the Verasity network learns how many people actually watched the advertisement by looking at the amount of VRA Coins distributed. It gains the advantage of learning how it yields in a realistic way.
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