Sonos raises prices amid shortages

Rarer components, therefore more expensive, impacted production and a market where supply no longer follows demand, here are some of the explanations for the price increase of its products decided by Sonos in the United States.

Between the difficulties encountered by the production apparatus and international logistics in times of Covid-19, but also the shortages of components which complicate the supply of spare parts, the situation is becoming irremediably tense for some manufacturers. We recently got wind of shortages faced by furniture giant Ikea on some of its references, but we are well placed to know, the tech industry is not left behind with big cuts in the supply of semiconductors.

This situation is pushing some brands to consider price increases, such as Sonos, which just formalized it by commenting on its latest quarterly results. Referring to a market under pressure and indicating that it has taken into account the supply / demand factor, as well as the competitive situation of the various segments where its products are positioned, Sonos has revised the recommended prices in the United States on these references:

• Sonos Roam: + $ 10 (new price of $ 179)
• Sonos One: + $ 20 (new price at $ 219)
• Sonos One SL: + $ 20 (new price of $ 199)
• Sonos Five: + $ 50 (new price of $ 549)
• Sonos Sub: + $ 50 (new price of $ 749)
• Sonos Amp: + $ 50 (new price of $ 699)
• Sonos Arc: + $ 100 (new price of $ 899)

Only the Sonos Move, Port and Boost are spared by this price increase. To date, it is impossible to say if these Sonos products will also experience inflation in Europe, but it would be logical knowing that the situation which prompts the brand to review its strategy is a global phenomenon.

The company also explains that it has managed to secure certain supplies essential to its activity, but by agreeing to pay more expensive components than usual, which also justifies the decision to increase prices. According to Sonos, this situation should last at least until 2022. However, when the market returns to greater stability, the brand does not rule out resorting to a reverse strategy, and therefore a fall in price, to restore momentum. competitiveness to its flagship products.