(Teleborsa) – The Savings Museum from Intesa Sanpaolo he threw “CasaMica“, the first podcast of edutainment dedicated to children to learn the basic concepts of financial and environmental sustainability in a simple and fun way. Between fairy tales, sketches and anecdotes, the children – guided by the voices of For & Mica, the museum’s mascots – will learn how to manage their first savings and understand the real value of money and scarce resources. With the two friendly conductors, the little listeners will be able to travel back in time to retrace the history of the salvadanai and they will begin to familiarize themselves with the concepts of planning, from interest and of economy circular in a simple and fun way. A unique experiment of its kind, which has the ambition to talk to children, accustomed to ever faster forms of communication, about important topics lightly and without trivialization.
It starts today, with the first of ten episodes that will be released weekly every Tuesday and will be available both on the website of the Savings Museum and on the main audio streaming platforms such as Spotify, Google Podcast, and Apple Podcast. The episodes will be a useful tool for all parents who want an alternative to the usual bedtime stories, but also for teachers who want to introduce the basics of financial education in their lessons in a simple and innovative way. Tuesday 28th September An online event is also scheduled at 6 pm on the Webex platform in which Giovanna Paladino, director and curator of the Savings Museum, will dialogue with the voices of For & Mica, presenting the series and telling some of the most engaging and interesting aspects of podcasts.
“We know that the degree of financial literacy in Italy is low both among adults and children and that any tool can be useful for disseminating stimuli on such relevant issues. We have chosen to create podcasts, one of the fastest spreading communication vehicles, especially among young and very young people.The fun and direct dialogue of the mascots of our Museum will be a way to capture the attention of the little ones who will probably want to hear every episode several times, thus increasing teaching effectiveness. In the coming weeks, children will find a project dedicated to them but I’m sure that, as often happens with projects designed for the youngest, CasaMica will also be appreciated by adults “, she said. Giovanna Paladino, director and curator of the Savings Museum.
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