Goodbye old menus and paper receipts. Also due to the health emergency, our shopping habits have changed radically, and in many cases forever. The catering sector is well aware of this, and has had to reinvent itself several times in these two years to continue to operate safely.
Italian SMEs necessarily had to implement the offer of innovative contactless and mobile payment methods, making the market grow by as much as 67%. Even bars and restaurants have had to push in this new direction, with increasingly digital, simple and immediate solutions, within everyone’s reach.
What is the digital receipt
A little big revolution in the sector? The digital receipt. You can already find it from Healthy Color, trendy reality dedicated to health food born from an idea of rapper Sfera Ebbasta and soccer player Andrea Petagna and present with two premises in Rome and one in Milan.
The digital receipt adopted by Healthy Color is was made thanks to the collaboration between Epson, a world leader in technology with innovative printing solutions – from home to companies to retail and hospitality -, e Scloby, An innovative SME that has created an innovative cloud cash point.
Scloby, born at the I3P, Incubator of Innovative Enterprises of the Polytechnic of Turin, is today part of the Zucchetti Group, the first Italian software company. Born from the experience with shopkeepers and freelancers who often cannot access simple and advanced technological solutions, it is the first proprietary cloud platform open to third-party developers, which in addition to being an appreciated tool as Punto Cassa Cloud also responds to the need for collection and analysis of big-data in real time.
Scloby’s goal, explains CEO Francesco Medda, is to support Italian SMEs in the transition to digital and accompany them in a simple, fast and accessible way to have an omnichannel approach, able to integrate multiple channels and ensure the customer an experience of purchase without obstacles. “Thanks to the innovative solutions we are putting in place, we can make the catering sector ever more competitive”.
How the digital receipt works
Activated directly from the Scloby cash point, the digital receipt gives the merchant the possibility to issue a receipt equivalent to the paper one in an exclusively digital format and send it via email to the customer.
Customer side, this receives it smart receipt in PDF format digitally signed and if desired, you can archive it and always have it easily available, for example to request tax deductions, to assert warranty rights on products and services, to record expense reports, and in all cases where a receipt is required as proof of purchase.
What are the advantages for the digital receipt in bars and restaurants
The advantages are different: you print less, you save energy and paper, and therefore management costs are reduced. The rolls of paper used for traditional receipts cost around 2 euros and in a bar in a city one can consume on average even one roll a day.
An easy, immediate, and also green payment tool. The digital receipt allows you to avoid using chemical paper, used today for physical receipts, containing bisphenol, a non-recyclable plastic and pollutant substance.
“The possibility of no longer having to print receipts has represented a real revolution for us”, says Attilio Bencardino, Restaurant Manager at Healthy Color. “No longer having to store and manage paper receipts allows us to greatly simplify operations, as well as having a very significant impact on economic and environmental sustainability”.
How orders become more and more “phygital”
Not only. The technology of the Scloby point of sale is fundamental for Healthy Color also for the order management. Already in the period preceding the health crisis, orders were made digitally via a tablet. With the restrictions linked to the pandemic, the experience has become even more “phygital”, a perfect mix between digital and physical.
On each table in the chain there is a QR code that allows customers to view the menu and place the order without the need for physical contact with the restaurant device. Once the choice has been made, the order arrives directly at the checkout and is subsequently verified by the merchant. A simpler and more fluid process that does not, however, eliminate a direct and personal relationship with the customer.
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