TikTok is a video-sharing social network launched by the Chinese company ByteDance in 2016. Since then, it has been difficult to escape this phenomenon, and few people have ever heard of it.
TikTok is a video clip sharing social network that has quickly established itself as a leader in this field, available as a mobile application, you can take it with you anywhere.
Release date :
Video – Communication
Operating system :
Android, Online service All Internet browsers, Windows 10/11, iOS iPhone / iPad
Like many similar services, TikTok uses effects to enhance videos. This is nothing new, and an Instagram filter like Beauty3000 (which has over 600,000 followers to date) has been around since 2018.
The platform estimates that currently more than 1.5 billion videos using filters, such as the famous green screen effect, have been viewed more than 600 billion times worldwide.
Effect House for augmented reality
Effect House allows its users to create their own augmented reality effects and share them with other TikTok users. After several months in closed beta, the tool will be available to everyone and learning resources will be made available.
Although it is a powerful and fun tool, it will be subject to several restrictions that creators will have to respect for their effect to be validated. In order to prevent abuse, TikTok prohibits effects:
- encouraging colorism or any other form of discrimination against a minority.
- representing cosmetic surgery, such as lip fillers, or encouraging examination of a person’s appearance.
Restrictions that aim to avoid abuse, especially in a context where social networks are already singled out as being harmful to adolescents.
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