Twitter is testing, via its iOS application, the possibility of consulting tweets without having to create an account. A change which, if confirmed, could give new impetus to the network.
The blue bird microblogging platform seeks to attract new users, even if it means not converting them into subscribers. As on the Web version, some users can indeed now consult tweets even without having an account. A freedom which remains however subject to certain conditions.
In the test phase under iOS, this opening actually only concerns a limited number of users, in certain countries only. These are able to read tweets, carry out research but also, more surprisingly, publish answers. Even without registration, it is also possible to subscribe to accounts that we appreciate, within the limit of a maximum of fifty.
In addition to being able to read tweets and interact with them, these neophytes have the possibility of accessing the Explore tab and discovering current trends. To seek to retain these newcomers, Twitter also gives them the opportunity to receive notifications on their devices. However, some main functions of the social network remain reserved for members. This is the case of “retweet” and “like”, which are not available, like most customization options.
Twitter is testing “Try Twitter”, letting people follow and read Tweets in the mobile app without having an account
This test drive is public and requires personalization. Most of other actions like retweeting, liking, bookmarking, tweeting still require signing up / logging in pic.twitter.com/Sj0axwyXGo
— Jane Manchun Wong (@wongmjane) July 28, 2022
Attracting more users, an emergency for Twitter
If the social network had 217 million active subscribers daily monetizable, the recent financial losses due to the announcement of takeover and then to the withdrawal of Elon Musk jeopardize Twitter. In the space of three months, the platform’s share price went from 50 to 32 dollars. In this situation, facilitating access to the social network as much as possible will perhaps allow the company to limit damage, until a court decision settles the debate over the takeover of Twitter by Elon Musk.
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