Another very important step has been taken in the adoption of cryptocurrencies by corporate companies. Coinbase, one of the most important cryptocurrency exchanges, announced that it has partnered with the world’s largest asset management company BlackRock. The partnership will operate through Coinbase Primes and will include institutional clients of Aladdin, BlackRock’s investment management firm.
It will start with Bitcoin
While Coinbase announced the partnership on its official blog, crypto investments will start with Bitcoin first. Trade transactions, custody, brokerage services and reporting services to corporate companies that are customers of Aladdin and Coinbase at the same time will also be provided by Coinbase Prime.
“Enterprise customers want more digital asset investment”
Joseph Chalom, Global Manager of Strategic Partnerships at BlackRock, stated that corporate customers regarding the partnership are demanding more and more digital investments day by day, and used the following statements:
“Our institutional clients are increasingly expressing their desire to integrate into the digital asset markets. This partnership with Aladdin will allow clients to manage their Bitcoin investments.”
“We are proud”
Coinbase also stated on its blog page that the BlackRock and Aladdin partnership is a very important milestone for the firm, adding, “We will continue to rapidly increase adoption as a trusted company that enables institutions to engage and transact in the crypto-economy. We are also proud to partner with an industry leader.”
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