Global coffee shop franchise Starbucks is considering launching a new Web3 loyalty program to attract and retain customers. The company’s interim CEO Howard Schultz said.
Mr. Schultz took place on TuesdayThe company’s 3rd quarter results briefingStarbucks has revealed that it will soon announce a new Web3 “digital initiative,” an evolution of the company’s loyalty program.
“This digital Web3-ready initiative builds on the strong Starbucks Rewards engagement model of ‘spend-to-earn’ while offering new ways to engage customers emotionally. can be introduced
Schultz didn’t provide specifics, but during the briefing, he considered “integrating the Starbucks Rewards digital ecosystem and Starbucks-branded digital goods as elements of both rewards and community building.” mentioned that there is September 13thWill be heldThe full story will be revealed at Starbucks Investor Day.
“This will create a completely new digital network effect, which we expect to attract new customers and increase revenue for existing customers at our flagship stores.”
The company reported quarterly earnings of $8.2 billion, up 9% quarter-on-quarter, beating analyst expectations.reported。
Schultz also said the move to Web3 is part of Starbucks’ efforts to attract and retain a younger customer base.
“We don’t want to be in a business where our customer base is aging and becoming less relevant to younger people,” he said. Stated.
Starbucks announced plans to jump on the NFT (Non-Fungible Token) bandwagon in April, and Schultz said, “By the end of this year, we will be in the NFT business.”
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