The one that ends in these hours will probably be remembered as the first election campaign in which all the political forces in the field have felt the need to include in their program at least one proposal concerning the environmental sustainability. Among the incentives for companies that reduce consumption and projects for the enhancement of renewable energiesall the main leaders in the field wanted to show their sensitivity (real or alleged) for what many define as the most important battle of the century we are experiencing.
However, if we look at the real situation in which our country finds itself today, the picture does not appear very reassuring. If on the one hand it seems difficult to be able to affect the activity of individual citizens if not through awareness campaigns on the other hand, at the level of directives for companies and industries, it should be precisely the political choices – both national and local – that direct the decisions of the top management on the tracks of environmental Protection. Yet, as underlined several times by specialized organizations such as WWF, Greenpeace or Legambiente, there are still very few entrepreneurial realities that can boast a environmental strategy credible and workable in the short term.
Parmacotto’s choice on emissions: this is the green turning point of the Emilian food leader
Among the few exceptions at the national level one stands out historic Italian brandwhich has always been a point of reference for Food supply chain. We are talking about Parmacotto, an Emilian company founded in 1977, which in over 40 years of activity has been able to carve out a role of absolute importance in the production of sausages and poultry products. With an annual turnover that settles on average around 65 million eurosin the last few days Parmacotto has filled the pages of national newspapers and online sites for an important announcement concerning the fight against climate change.
In a press conference held in Milan with the presence of two guests of honor such as Fausto Desalu (Olympic champion at the Tokyo 2021 Olympics in the 4 × 100 meters relay) e Thomas Ceccon (swimming record holder in the 100 meters backstroke category), the managing director of the Parmesan group Andrea Schivazappa announced that “Parmacotto will reach the Zero impact target by 2025“.
Parmacotto changes everything, emissions eliminated by 2025: what the green project envisages
The project of Parmacotto per zero emissions within a few years it is called #FeelinGood and represents a real innovation in the corporate and entrepreneurial landscape of our country. In itself it doesn’t seem like anything out of the ordinary, since we’re talking about a simple one web platform with stories and tales made by the Emilian team, but behind a first impact there is much more.
“We are committed to presenting a plan by 2023 that includes the involvement of our entire supply chain, from the realities that are upstream to those downstream. The technological part is fundamental. Today we have the goal of reduce energy consumption by 15% just making it more analytical control of our machinery and with the rationalization of consumption. And we hope to reach 20% in a short time ”.