Many cryptocurrency exchanges that advertised for the Super Bowl final in February 2022 certainly did not anticipate these days, and most of them will not be able to advertise to the organization this year.
However, a cryptocurrency exchange announced that it will advertise the Super Bowl. Canadian stock market Bitbuy will appear in advertisements with a famous person this year, just like last year.
To be shown in Canada only
The stock market agreed with Kyle Lowry, one of the famous players of the NBA, last year. The company is keeping it a secret with which famous name it will launch an advertising campaign this year. The name is not expected to be announced or revealed until the last day. On the other hand, the advertisement of the exchange will be shown on the channel that bought the Canadian rights to the Super Bowl. The 60-second ad will air one hour before kickoff. However, the company did not disclose how much it paid, like the actor it will play in the advertisement.
No big exchanges
In addition, exchanges such as Coinbase and Crypto.com are not expected to advertise the Super Bowl. Both exchanges, together with FTX, had given advertisements that marked the organization last year, but the crypto crisis in 2022 caused both of them to lay off large numbers of employees. It seems very unlikely that two exchanges will advertise the Super Bowl, where even millions of dollars are sometimes paid per second.
The OKX exchange, which has attracted attention with its recent advertising campaigns, may surprise. One of the exchanges least affected by the crypto crisis, OKX stands out in the UK, especially with the sponsorship of Manchester City.
Binance can remain silent again
Binance, which is seen as the largest stock exchange in the world, is not expected to advertise the Super Bowl again. The CEO of the exchange, Zhao, also criticized last year that such large sums of money are paid to advertisements. After the collapses and bankruptcies, Zhao said, “We did not invest millions of dollars in advertisements and today we do not part ways with our employees. We are hiring even more people,” he said. So it wouldn’t be surprising if Binance didn’t appear in Super Bowl commercials.
The Super Bowl final will be played on February 12 in Arizona.
