After much rumors about who would take over the Creative Direction of the Gucci maison, belonging to the French luxury group “Kering”, the President and CEO Francois-Henri Pinault proudly declared that he had made his choice, with the assignment of the role of “creative director” at thirty-nine De Sarno Saturday, who will have the honor of guiding the maison towards that coveted and declared turnover of 15 billion euros. A truly arduous legacy left by Alessandro Michele, both in terms of creativity and notoriety.
The choice of Sabato De Sarno really amazed all the insiders, who for months had been trying to figure out who would be placed at the helm of the Maison Gucci. The typical chatter of these situations led to the leadership of the maison Maria Grazia Chiuri, Creative Director of Dior; others, on the other hand, dreamed of other high-sounding names of great notoriety. Many thought that the announcement of the choice would take place after the Women’s Fashion Week in February, instead Gucci, as per its tradition, amazed everyone again, ahead of its time and choosing an unknown young talent, but with a respectable curriculum, demonstrating once again his great ability to find talent and get involved. On the other hand, who, not an insider, knew the figure of Alessandro Michele before he joined Gucci?
Sabato De Sarno is a thirty-nine year old from Campania who began his career in the Prada style office, to move to Dolce & Gabbana in 2005, and to later land at the Valentino maison. And it is right alongside Pier Paolo Piccioli, creative director of the maison, that Sabato affirms all of his professionalism and his creative talent. The President and CEO of Gucci Marco Bizzarri he declared in a statement that he is really happy that Sabato is part of the Gucci project as Creative Director, because, in addition to having gained a lot of experience in other maisons, he brings with him a new breath of creativity and a great appreciation of the brand’s history. It is certain that with his talent, the new Creative Director will continue his path of influence in fashion and culture, through products and collections that are desirable by many and with a modern and contemporary scent. For his part, Sabato De Sarno says he is deeply honored and proud to have joined a maison so rich in history, with values in which he too has always recognized himself.
Sabato De Sarno as mentioned, replaces Alexander Michael, who was able to review the style of the maison and partially distort it. He has interpreted a new masculine style, with a Renaissance man who mixes masculine and feminine elements, winking at the “gender man”. In turn, Alessandro Michele in 2015 took over as Creative Director of Frida Giannini, a truly difficult legacy to equal if not even surpass. Sabato will have to work not only on the style of the product, but also on the image campaigns and collaborations that have made Gucci one of the brands most capable of influencing society and its customs and traditions over the last 7 years. We are sure that, thanks to his creative sensitivity, his high adaptability and his contemporary vision, Sabato De Sarno will amaze everyone with his creations. We just have to wait.
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