How will it be there technology of tomorrow? creative. If for some it might seem a contradiction in appearance, for experts it is increasingly evident that not only are technology and creativity not opposites, but they even complement each other, enriching each other, coexisting within evolutionary schemes in which the catalyst for progress technology is precisely the creativity of the human mind. Technology helps us convert knowledge into information, and when millions of people share their knowledge, it becomes easier to innovate.
One of the most interesting scenarios of creativity applied to technology is undoubtedly that ofArtificial intelligence. Applications branching off into AI are super dynamic, experimental, often extreme and unpredictable. For example, machine learning powers a variety of cognitive tools that use data to accelerate our personal creative strategies, thereby enhancing our experience and knowledge. In short, we are and will be increasingly immersed in technology.
What will the innovation of the future look like: trends
But what will drive innovation in the coming years? Second theoryan international engineering services company, engaged for 35 years all over the world in particular in the sector of autonomous driving and nanotechnologies applied to the medical field, will be 4 trends to keep an eye on as early as 2023.
First of all the Smart Mobilitysimple and fast mobility, technologically advanced, green and within everyone’s reach: for example, great new developments await us for the assisted and autonomous driving. Technologies for the innovation of railway vehicles and the entire sector will also be increasingly central Railwaysupported by a great cultural revolution that will probably make us return to choosing the train instead of other means, including the plane, which generates an environmental impact that is difficult to offset.
In the medical field, on the other hand, field trials will increasingly dominate the market Life Scienceas the nanotechnology applied to cancer diagnosis and therapy. Great interest will also come more and more from Urban Air Mobility & Aerospacea sector in which Italy has always been at the forefront.
In addition to these technological challenges, there are two more transversal ones, he explains Beatrice Borgia, Chief Corporate Development Officer di Teoresi Group. The first is that ofinclusion: first of all in relation to the inclusion of female figures in an area such as engineering, historically male, for example passing from hybrid disciplines such as those of medtech. It is no coincidence that in Teoresi, among the team leaders of biomedical projects there are many women, “who stand out for their great ability to create a relationship between technological opportunities and people’s needs with a user-centric approach”.
The second challenge concerns one ethical reflection in relation to the applications of artificial intelligence itself: “Applications of artificial intelligence risk becoming bearers of bias. It is therefore more necessary than ever – continues Borgia – that those who work in this area focus on the reflection on the impact of these technologies also in terms of diversity and inclusion”.
500 new jobs and the revolution of text-to-image
Themes increasingly dear to large groups, which push CEOs to study new strategies to evolve, also on an ethical and human level. For example, Teoresi is investing heavily in this sense, and will do so even more this year by inserting 500 new talents and enhancing all areas in which it operates with innovative projects.
A first step is to have chosen to communicate and tell the 2023 trends through a very special communication campaign. “We wanted to project ourselves towards 2023 by experimenting with frontier technologies applied to our own communicationchoosing to rely on the trend of the moment, the generative AI applied to the creation of images, the text-to-image”, the technology that uses Artificial Intelligence to generate images from keywords and texts.
Text-to-image is an exciting frontier for the world of communication, capable of enhancing creativity thanks to Artificial Intelligence, and is perfect for describing a reality that develops technologies that will become part of our daily lives in 5, 10, 30 years.
“Working in the field of Artificial Intelligence we are carefully observing the trend ofAI-art and this inspired us to make a new format, to tell us how a company projected into the future. In this way – continues Beatrice Borgia – we managed to represent the 4 trends that we believe will drive innovation in 2023 with a suggestive image, generated by defining keywords and descriptions of a futuristic scenario, which AI then transformed into reality ”.
The AI therefore ventured into the production of images, but the art direction and strategy are human: “Together with creativity, one of our characteristics is trust in the future. Teoresi develops machine intelligence, text-to-image tests the creativity of technology: innovation, however, remains in the hands of people”. Perfect synergistic union between man and machine.
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