Although 2022 has been a difficult year for cryptocurrencies, the82% of millionaire customers have expressed interest in digital assets like Bitcoin (BTC): a recent survey conducted by the financial consultancy deVere Group reveals it.
The survey results, released Jan. 30, show 82 percent of the firm’s High Net Worth (HNW) clients — with investable assets ranging from $1.2 million to $6.1 million — have sought cryptocurrency advice in the last 12 months:
“82% of millionaires seek cryptocurrency advice as Bitcoin skyrockets.”
82% of millionaires seek advice on crypto as Bitcoin soars#Press release
— deVere Group (@deveregroup) January 30, 2023
Nigel Green, CEO and founder of deVere Group, said the group they interviewed is “typically more conservative.“ Nonetheless, there is strong interest in Bitcoin’s core values: “digital, global, borderless, decentralized and untamperable.“
Green also pointed out that large traditional financial institutions, such as Fidelity, BlackRock, and JPMorgan, plan to offer crypto services for their clients, which he believes is a great sign for the industry.
The company has already conducted similar studies in the past, bringing to light a trend of growing interest in cryptocurrencies. In a 2020 survey, deVere found that 73% of large investors already own or plan to buy cryptocurrencies by the end of 2022. The same study, conducted in 2019, showed 68% of large investors are interested.
Also read: ‘Crypto-winter’ won’t end in 2023, predicts Lightspark’s David Marcus
The deVere CEO believes this surge in interest is likely to increase once the market leaves the 2022 crypto winter behind him:
“Bitcoin could end its best January since 2013, thanks to hopes that inflation has now reached its peak and monetary policies will become more accommodating as a result. Furthermore, the sector has now overcome the bankruptcies of some high-profile companies . […]
The world’s largest cryptocurrency is up more than 40% since the beginning of the year – this hasn’t gone unnoticed by our HNW clients and others looking to amass wealth for the future.”
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