For nine out of ten European companies the training subtracts a central aspect of one’s corporate culture is revealed by the latest Corporate Learning Benchmark by MobieTrain, a research conducted by the app specialized in gamified micro-learning courses for companies. The training is indicated as “high” or “top” priorities from 74% of companies and 91% of respondents reported that, in 2023, the training budget will remain unchanged or even increased, with a particular focus on digital learning.
The main critical issues for companies
Starting from the analysis of the training adopted internally in the individual organizations, the companies interviewed highlighted three main ones problematic: training it is not measurable enough (38%), i employees do not remember what they have learned (39%) and training it is not yet well adapted to the needs of personnel (35%). “Continuing to learn is one of the focal points of modern companies – explained Guy Van Neck, CEO and Founder of the mobile microlearning application MobieTrain – Given the current crisis in the labor market, it is increasingly difficult to attract qualified personnel. To keep people and attract new talent, training is particularly important, because employees have a huge need for it”.
Personal commitment
When it comes to employee growth and training, the concerns of European companies concern in particular the frontline staff. 30% of those interviewed state that it is difficult to reach them with an adequate offer of training courses. “More and more often i cell phones are used as key device to support employee engagement and increase their productivity,” added Van Neck. “We see growing potential in mobile learning. Especially between deskless workerswithout a fixed location. For this reason, the mobile phone is an excellent tool for following and structuring a training course. In this way, all employees who do not use computers during work can access the course material in a simple and effective way”.
To learn more about the solutions offered by technology to training, read this article.
The situation in European companies
The research of MobieTrain, which examined several countries including Italy, Spain, Belgium and Hollandhighlights the main differences especially in terms of purpose of online learning. Dutch companies, for example, emphasize the importance of efficient onboarding. The Italian and Spanish companies they hope to increase productivity of employees with training. The interviewees sign Instead, they have strong expectations on three fronts: onboarding, productivity and engagement. And in Italy? One of the most critical points underlined by Italian companies, as stated by 49%, concerns the absence of personalized training, consistent with the needs, tasks and challenges of the individual employee.
Here are all the advantages of corporate training.
