Disney+ hikes its prices and launches an offer with ads

Disney+ hikes its prices and launches an offer with ads



Disney+ is Disney’s SVOD platform. It is available on your mobile device, computer, connected TV etc. Movies, Series, Documentaries, Marvel Universe, Star Wars, it’s all there!

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    free license
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    Video – Leisure

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    Android, Service Online, Windows 10/11, iOS iPhone/iPad

Disney+, the streaming service dedicated to original creations from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, presents its new price list. This will come into force in France from November 1, 2023, in a context where Disney+ is losing subscribers for the third quarter in a row.

A new premium offer is born. However, the most observant will notice that the included services are identical to the current subscription, which is really what is hidden behind this new formula. The only difference is in price, from 8.99 to 11.99 € per month or 99.90 to 119.90 € per year. Disney has actually opted to launch new cheap offers to better get the bullet of this price hike, which is worth the old single subscription that’s been renamed Premium.

Furthermore, without action on the part of the users, their current subscription will be automatically converted to premium subscription. If they decline but still wish to retain their subscription on the SVOD platform, they can choose from two new offers launched by Disney. The Standard offer uses the current subscription price, ie €8.99 per month or €99.90 per year. However, it must satisfy 1080p definition, skip Dolby Atmos technology and be limited to two screens instead of four.

Eventually, a proposal with advertising, already available in the United States, is born. Based on the Standard subscription, it loses the possibility to download content compared to the latter and is available with monthly billing at a price of only €5.99.

After Netflix, Disney+ introduces account sharing

Ultimately, Disney wants to end account sharing, following in Netflix’s footsteps. “We are actively exploring ways to address the account sharing issue and the best options for paying customers to share their accounts with friends and family”Disney boss Bob Iger explains. “At the end of the year, we will begin updating our membership agreements with additional terms and our sharing policies.”

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