Tourism, August 15: Sector budget falls short of expectations

Tourism, August 15: Sector budget falls short of expectations

The tourism sector is reviewed in mid-August. for five nights from 11th to 16th August – as revealed by surveillance carried out by Florence’s Tourist Study Center for Asoturismo Confessorcenti Official accommodation facilities are expected to receive 17 million tourists, of whom 60% are Italian – based on accommodation availability on various online booking portals. The numbers are up compared to the past few weeks, but there will certainly be no sell-out: the key Italian holiday period has a number of tourist resorts that have recorded an increase in bookings, but at levels far from “the traditional full house”. In mid-August, the average occupancy rate on offer is 90%, which is more than a point lower than in 2022, even though due to calendar effects, the August 2023 bridge will run one day longer.

results were less than expected

After two months of market downturn, the hopes of Italian housing companies to recover a few percentage points of occupancy in the central week of August still seem bleak. The saturation of offers for The Bridge from August 11 to 16 (5 nights) will fluctuate between 94% at Lake Resorts and 80% at Spa Resorts. In general, – the survey notes – a temporary increase in employment rates for various types of tourism products is expected, but at a lower level than that recorded in 2022. Beach resorts have decreased by an average of about 4 points and lake resorts have decreased by one percentage point, structures of Rural/Hill and Hilly areas record about 3 points less Compared to the same period in 2022 In Cities of the Arts, average occupancy stagnated at 82% as against 84% last year, while facilities at spa resorts increase by almost a single point to 80%. A different trend also emerges from the employment rates recorded for the main rivers. Stable values ​​emerge for the Venetian Adriatic Riviera, Conero and the Costa Smeralda, against a slight increase in the saturation of the housing offer on the southern coasts and islands. All other rivers showed a slight decrease in saturation rates, with a more notable decrease for the Riviera Romagnola. Among the regions with an employment rate above 90% we note Valle d’Aosta, Liguria, Trentino Alto Adige, Friuli Venezia Giulia, Tuscany, Marche, Abruzzo, Puglia, Calabria, Sicily and Sardinia. For the remaining nine regions, the average saturation fluctuates between 78% and 90%.

foreign record

With twenty-five million visitors for a turnover of more than 10 billion, will be a record in mid-August – a survey confirms this Cna Turismo e Commercio focused on the period 11-20 August, the hottest (temperature aside) major season of Italian tourism – a record for foreigners while Italians hold back somewhat. “A record result that – underlines the CNA – sees me Foreign tourists more than compensate for some of the inconveniences that come with Italian holidays struggling with the high cost of living (and increasing the cost of money) that affected their summer habits, but not the traditional August 15 holiday. Foreign tourists are driving the trends of the Italian leisure industry. The survey by Cna Turismo e Commercio predicts that in total they will break the wall of 15 million attendances (night stays in hotels and non-hotel accommodation facilities), one million more attendance than in the previous year, compared to 2019. +15% more. Average of four nights each. The situation is different for domestic tourists, who will find their holiday averages down because of the high cost of living. In Overall, the number of Italian tourists in hotels and non-hotel establishments will reach 10 million Both last year and 2019, which was the last season before the pandemic, are low in comparison. Also this year, the trend of using second family homes, which sometimes remain closed for years, continues to strengthen. The sea, mountains, but also villages and cities of art, lakes and hills, are the main attractions of Italians. Cities of art, villages, the sea will be at the top of the priorities of foreign tourists, at the same time, the country of origin of the ancestors will be in good standing for holidaymakers from abroad with Italian roots. The United States, South America, Japan, Germany, France, Spain and the United Kingdom are the countries from where the largest number of foreign tourists arrive in Italy.

More than 20 million Italians are on holiday

In total – according to the Coldiretti/Ixe analysis – more than 20 million Italians have decided to go on holiday in August this year, 25% more than in July, with so many flocking to the beaches, countryside and mountains that it fills the streets and highways in defiance. Heat, queues and high prices. in the middle of summer It’s the sea that takes the lion’s share with August Which – explains Coldiretti – traditionally marks the most expensive price list for accommodation, food and even umbrellas and sunbeds, but this year with price hikes hit by a jump in inflation that comes from travel Concerns all aspects of the holiday commencing. The duration of the vacation is less than a week for most Italians who go on vacation (50%), while for about 25% – underlines Coldiretti – it is between 1 and 2 weeks, but 4% are lucky enough to Will be out even more than a month. registered one this year Clear preference for national destinations – Coldiretti underlines – motivated by a greater proximity to the inhabited places, by the desire to rediscover the beauty of Italy or by the desire to return to places already known where we have found ourselves well in previous years and where it More peaceful is the environment, services and people. But – explains Coldiretti – Italians also account for 29% of travelers who have decided to spend their holidays abroad despite fears related to the problematic international situation with the war in Ukraine. Alternative options to get to know are also particularly appreciated – underlines Coldiretti – a so-called “minor” Italy, from parks to the countryside From mountains to small villages where 72% of Italians live On the day of the holiday he announces that he is coming to visit them, even if only on a day’s visit. According to Terranostra and Campagna Amica, 25 thousand agrotourism is very popular in Italy, driven by the search for more sustainable tourism, which has led structures to increase the offer of activities with innovative services for sportsmen, nostalgic, curious and environmentalists. inspired to. as well as cultural activities such as going on archaeological or nature tours or wellness tours.

staggered on the table

A separate chapter is presented on the food front. In the summer of 2023 – Coldiretti revealed – The Food is the most important item of the holiday budget in Italy with 1/3 of tourist expenditure Intended for the table, even better for the home, driven by a desire for camaraderie. Food and wine tourism – explains Coldiretti – represents a privileged outlet market for local food specialties, but also a driving force for the development of regions. In fact, many opportunities for economic and commercial development depend on the enhancement of the vast historical and cultural heritage of national cuisine and wine – Coldiretti specifies – in fact. Italian mid-August lunch – Says Asotenti – This year it will be especially salty. Indeed, the summer holidays of 2023 will be remembered not only for the expensive flights, but also for the food expenses of the families. Based on the latest iStat data on inflation, Assoutenty has reported double-digit price increases for some typical summer products, a must-have on the table during the traditional mid-August lunch. In detail, the biggest increase is in sugar, whose prices have increased by an average of +47.3% compared to last year – analyzes abusers , Olive oil increases by 30.6%, potatoes by 26.9%, rice by 26.7%, tomatoes by 25%, lettuce by 15.5%. Fresh vegetables increased by an average of 19.8%, fruits by 13.8% and oranges by 24.3% and stone fruits by 20.8%. Ice cream’s markup is +16.2% on the year. Soft drinks and beverages are especially expensive this summer: carbonated ones go up an average of 18.8%, soft drinks go up 16.9%. In detail, prices for low-alcohol and non-alcoholic beer rose by 17.8% (+12.8% for alcoholic beer), fruit juices by 14.9%, mineral water by 10.7%. The price list for meat only increased by 6.2%, but on average 11.6% more was spent on frozen fish compared to the previous year, +18.6% for preserved milk, +12.5% ​​for yogurt, +18.1% Processed cheeses – The assistant explains again – . Ready meals grew by +10.1%, sauces and condiments by +10.5%, packaged pastry products by +14.3%. For complete meals, a family should take into account an average higher expenditure of +10.7% this summer compared to 2022, a drain that extends throughout the year, reaching a figure of 823 euros for a family with 2 children Is.