The first Gucci fashion show designed by Sabato de Sarno is eagerly awaited at MFW

The first Gucci fashion show designed by Sabato de Sarno is eagerly awaited at MFW

Now that New York Fashion Week is over, Milan is buzzing. The spotlight will be on the Gucci Fashion Show, no doubt, it will be a spectacular event that marks the beginning of Saturday Day Sarno For the creative direction of the maison. According to clues provided by the designer himself, now at the head of the empire, the fashion show next Thursday, September 22, will bring the models to a truly exclusive catwalk, a truly beautiful and picturesque gem of which the capital of Milan proudly displays. Protects: The streets and scenery are most characteristic of the central Brera district.
A show reserved for a few (the search for invitations is frenzy) that will not be open to the public and so the area will be closed to traffic except for residents and workers. The streets affected by the parade, through Formentini, through Fiori Chiari and through Brera, in short the streets near the historic Pinacoteca, will symbolize the central artists’ district.

The location was announced, in recent weeks, directly by De Sarno via his profile Instagram @sabatods, where he published a map of Milan with the location of the event marked in red, the post is still visible on the profile of the creative director.

Who is Sabato de Sarno?

A name that was unknown until yesterday, but which does not lack experience. The designer with the difficult task of taking over the reins of Gucci in the post-Alessandro Michele era grew up in Naples, and began his career at Prada in 2005, then moved to Dolce & Gabbana before landing at Valentino in 2009, where he held positions Responsibility increased until she was appointed fashion director, with the task of overseeing the men’s and women’s collections. From head of style and right-hand man of Pierpaolo Piccioli, today he is the new disciple of Marco Bizzarri, president and CEO of Gucci, who at an already unknown time in 2015 focused on the figure of Alessandro Michele, who in turn became disciple. Were. Frida Giannini’s.
With this choice, the luxury brand’s CEO wanted a generational shift beyond the traditions of Double G. Gucci is part of the Kering group, which has already brought success to other important brands of the group with this strategy, such as Bottega Veneta and the futuristic Balenciaga.

what can we expect

Streetwear, vintage and genderfluid are the three major trend words today, how would De Sarno explain them? He faces the difficult task of taking the brand in a new direction.
A complex task for a new designer, the position of head of the brand comes at a time when other codes related to the values ​​of inclusion and diversity have been added to the historical code. Over the years Alessandro Michele and Gucci have been recognized by the general public as a distinctive identity and the new designer has left behind a legacy that is not easy to manage. Looking back at De Sarno’s previous creations, it can be predicted that he will maintain his sensibility for the unisex knitwear and ready-to-wear sector, confirming the trend of gender fluidity of which Michele was a true pioneer.





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