IL Italian fashion market represented in 2022 5.2% of GDP National, with growth forecast 5.3% for 2023. Area Moda (Excluding textiles, clothing, leather, leather – footwear, spectacles, jewelery and accessories) to be reached in 2022 73 billion euros, or 3.8% of IPl with a projection of 4% in 2023 (Netconsulting Cube data).

Fashion, pressure of digitalization

These are the numbers that came out during the event “Fashion 4.0 – Digital for a sustainable future” Organized by Anitech-Assinform – the Confindustria association that brings together ICT companies in Italy – during which the opportunities offered by digital transformation in the IT sector were highlighted. Moda.

Anitech-Acinform Photography: The Numbers

This event is part of the project “Fashion 4.0”, bywent from anitech-acinform Raising awareness about the importance of openness in the fashion sector digitalization, Taking advantage of the opportunities it offers in terms of support for creativity, improving production processes, strengthening sales channels and expanding markets. In particular, the project “Fashion 4.0” This includes: the development of a Fashion 4.0 white paper, the activation of a dialogue platform with industry stakeholders and experts in the digital sector and finally the presentation of the material during today’s event, Wednesday 15 November. Fashion Industry. In fact, this is a significant moment of change, redefining the sector in terms of operational efficiency, sustainability and even relationships with consumers. Driven by digitalization and the adoption of new technologies, B2C e-commerce is estimated to have a turnover of more than 35 billion euros and 4% of the fashion sector’s GDP.

Marco Gay: “B2C e-commerce business is growing in our country”

“In this context, it becomes necessary to adopt new technologies to address the growing popularity of e-commerce in Italy” – tells marco gay, President of Anitech-Assinform. B2C e-commerce business is increasing in our country, the estimates are much higher than this 35 billion euros in 2023. Fashion, including clothing, footwear and accessories, is a leading sector, which is expected to grow by 10%, -11% compared to 2022, reaching a value of approximately 6 billion euros. Key players – including clothing manufacturers, fashion houses and retailers – are facing a rapidly changing market. Digitalization, focused on product design, processes, services and experiences, is key to delivering value to consumers. Integrating digital skills requires investment in training that adapts to the emerging needs of the market. Digital transformation is a complex but inevitable process, requiring vision and a commitment to excellence, supported by a strong European ICT infrastructure.A corporate culture oriented towards innovation”.

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