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Linda Jackson, boss of Peugeot: “The Inception concept reflects our desire to reinvent the automobile”

Linda Jackson, boss of Peugeot: “The Inception concept reflects our desire to reinvent the automobile”

Futura was able to meet Peugeot’s boss on this occasion. World Car Championship 2024. Linda Jackson presented her vision of the car of the future and explained the brand’s current strategy to remain competitive while maintaining a wide range of 100% electric standards.

Renault unveiled its full 100% electric range on its stand. Auto World. If slightly different depending on the electric models. stylestyle From their thermal cousins, there is a reason. And it was Peugeot boss Linda Jackson who explained to us why, detailing the brand’s vision for the future wrapped in an ethical and social commitment to its vehicles. lionlion.

Futura: On your stand, we can see the concept of Inception. A car whose design is far removed from the current electric range. Is this your vision of the Peugeot of the future?

Linda Jackson : It is above all an optimistic vision of the brand whose inner symbol is place. This concept will probably never see the light of day due to its length and breadth. The car is clearly not practical in an urban environment. It is above all a state of mind for the future. However, some of its elements should be integrated into future models at Peugeot. This is especially a matter of perception. Launch of i-Cockpit. Based on i-cockpit Current, which is appreciated by 12 million users, becomes panoramic.

Similarly, you were able to discover the Hypersquare steering wheel which can also be tried out with the simulator. This rectangular steering wheel is a digital control. It is intuitive and ReagentReagent. It is also more agile, as the steering wheel does not need to be turned 2.5 times. This concept reflects the desire we have to reinvent.AutomobileAutomobileeven if maintaining our current models.ADNADN from their thermal parents.

Futura: With vehicles that are electric versions of thermal models, is that enough to convince a customer who prefers neo-retro models from the likes of Renault, or creations ex nihilo offered by Chinese brands or Tesla? Can be attracted to?

LJ: To showcase Peugeot’s quality and expertise, we want above all to give customers confidence in their electric vehicles by offering an 8-year or 160,000 km warranty. To reinforce this commitment, Wall box Offered along with recharge pass. Free 2 Move ChargeProvides access to 800,000 charging stations across Europe. Our range is comprehensive enough to meet the expectations of drivers. On the reassuring side, the question of electric vehicles’ limited autonomy is no longer a concern – with the E-3008, it’s 700 km. It is also the best autonomy for one. SUVSUV of this category. These are all arguments that make some of our models real bestsellers. This is especially the case with the E-208, which is the leader in its segment in France and Europe. It’s also the E-2008, the best-selling electric SUV in France.

As far as competition from Chinese brands is concerned, without being arrogant, I have enough confidence in the brand that it will remain competitive. We have a complete range of electric vehicles. And then, competition from emerging brands is already present in Peugeot’s history. The same was the case with the arrival of Japanese and Korean brands.

The difference with a brand like Peugeot is history. We have a 210-year heritage with a past that underpins our new frontiers and future. Chinese brands only have innovation. We are counting on the strong residual value of Peugeot quality. It’s a fact, our brand is popular among the French. And then there is price competition. In order to remain competitive in Europe, we are banking on reducing production costs by using Stellantis electrical platforms. Please note, this does not mean that there is no longer a high market. Likewise, for greater environmental excellence, the vehicles are manufactured at five industrial sites located in France. It is our historical heritage and it passes through Sochaux industrial area.

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