If a new model is in the works, it will likely follow the success of the 98-inch Crystal 4K model released this year. Samsung wanted to release a 100-inch connected TV in 2024 before changing its mind and aiming for 2025.
Samsung will target smaller budgets.
Samsung is therefore continuing a general market trend: big screens but aimed at smaller budgets. This is a growing demand from consumers given the Chinese price tag for mini champions like TCL or Hisense. These manufacturers offer LCD models ranging from 98 to 100 inches at aggressive prices.
Samsung also uses LCD panels that are less expensive than QLED or OLED. So for the Korean manufacturer, this would be a winning strategy for consumers who choose size over image quality. These consumers are willing to pay a bit more for a larger screen than a smaller but technologically advanced model.
With this futuristic 100-inch crystal LCD connected television, if it proves to exist, Samsung will solidify its position in this growing market. All this while putting obstacles in the way of Chinese industrialists in this sector.