It must be said that all is not well for Sonos: the manufacturer has postponed the release of several products specifically to fix its broken application. And according to Mark Gorman, the Sonos S only sold 20,000 units last month. The company still aims to sell one million units.
Sales below expectations?
In the face of these disappointing sales, production of the Sonos S will increase from one million to 100,000 for this year. Several factors will contribute to this failure. Among them, a steep price compared to its competitors such as Sony or Bose and broken applications. Numerous bugs and glitches affected the user experience.
To boost sales, the company is reportedly considering dropping the price of the Sonos S by $50. But that’s not all. A new high-end headset is reportedly in the works, called “Round House”At a rate of $450. However, some employees will question the relevance of launching a new model so soon after this failure.
Fortunately, Sonos has other assets, most notably the launch of its Arc Ultra sound bar and its Sub4 wireless subwoofer, Mark Gorman explained, adding that the company will release a decoder box without further details. can
Facing tough competition from established brands like Bose, Sony, Sennheiser and Apple in the headphone market, Sonos is looking to strengthen its position. A big challenge awaits the manufacturer: combining sound quality, advanced features and a seamless user experience to convince demanding consumers in this competitive market.
