Advances in creative artificial intelligence never cease to amaze us. While most innovations are focused in the area of text, image and video generation, a Santiago startup has developed an interesting new AI model. A food-tech figure, Chilean company NotCo has unveiled an AI called “The Generative Aroma Transformer” (GAT), which can be translated as: Generative AI model for aroma transformation. You read that right, NotCo has developed an AI model capable of creating detailed perfume and flavor formulas in text format.
The Generative Aroma Transformer is capable of generating chemical formulas associated with any perfume. For its customers, NotCo develops the capabilities of its AI model on its site: making a chocolate bar without cocoa, or revisiting a popular Mac & Cheese recipe in one way or another.
When a prompt is input to the GAT, the model extracts key odorants as well as their olfactory positioning, such as the foreground note, as well as the background note. Once the scent profile is defined, the AI is responsible for converting it into a chemical formula that can be manufactured in a factory.
The Generative Aroma Transformer will soon be able to create new flavors or substitute specific perfumes for people allergic to specific molecules. This innovation represents time savings as well as increased creativity for research and product development (R&D) teams. The expansion of generative AI into the food industry sector also shows that the technology becomes anchored in society, avoiding the fate of what some have promised as “fashionable fashion”.