Suddenly we’re back to talking about the riders’ world, even if there aren’t any new out-of-the-ordinary complaints from delivery boys in particular. Instead, the cry of protest is related to office work. Just eat who openly confesses his intentions: delocalAid to countries guaranteeing net savingsconsider the downward revised labor cost.
Just eat fire in Milan.
Just Eat doesn’t say goodbye to Italy, but customer support is moving. The multinational was born in 2001 and arrived in Italy 10 years later. It is now well known and, after the Covid pandemic, it is part of the habits of a large part of Italians.
It really is One of the leading food delivery platforms In our country, which today can boast thousands of riders and above all partners. Now it’s rare to walk around one of the many Italian historic centers and not come across orange stickers on shop windows.
If we focus on the central Italian cities, the presence is really wide. All this led to the establishment of a branch Milan con More than 200 employees. In these offices we primarily deal with customer support, administration and operational management. In practice, continuous support for users and riders. However, a quarter of these workers will have to say goodbye to their roles.
Mass layoffs, with one A reduction of about 25 percent of the total workforce. This was reported in a joint note by the Fisascat, Uiltucs and Filcams unions. Customer service is the area most affected, or overwhelmed, and here’s the company’s motivation: “The need to find Low production cost And more Time flexibilityadhering to the business model”.
Market and Just Eat version in Italy
Predictably, the movement of Just Eat has been widely criticized by trade unions.. This delocalization is unacceptable, we read, even if on balance it cannot be prevented: “They will exploit Low wages and low rightscreating serious dumping among workers”.
Trade union organizations have initiated the necessary procedures to counter layoffs. A mobilization is underway by Fisascat, Uiltucs and Filcams, with the aim of minimizing the impact on employees.
The company also spoke out, explaining that it is engaged in an internal review, which includes various markets. However, it is clear that one is ongoing Consultation phaseafter informing trade unions of intentions to outsource customer service functions.
“We cannot provide further details at this time. However, it is important to point out. The company will provide support and assistance. To all workers involved, declaring itself open to dialogue with the unions to find the best possible solution”.
A decision that certainly seems surprising, considering the hiring of 6,000 riders on subcontracts in 2021 alone, the company made such a move by striking a deal with the unions.
The real problem, however, lies in the slow growth of the market in Italy. In fact, this sector has not stabilized yet and the reasons for this are various. Compared to other European markets, Food delivery still lags behind In the general panorama of food and groceries. represents the latter. 10% of e-commerce in Italyhe reports. School of Management of the Polytechnic of Milan. This is about 1.5 billion euros against a total of 4 billion.
Just eat a portion of it all, but be aware of that fact. Only 5% of Italians use an app to order food at home.. In other countries the average is 40%. This is simply a cultural problem, also rooted in a long-standing distrust of digital payments.
Just think of the incredible and inexplicable queues at motorway toll booths, with most motorists unwilling to use telepasses and the like. All of this contributes to an embroidery of mistrust, with Just Eat no longer willing to risk waiting for something to change.
