Italian beer is under threat.. Adverse weather conditions such as bad weather and drought have severely damaged the barley crop, which is a key ingredient for production.
This trend is not new, but 2024 brought it to the fore. A growing structural problem: Unfavorable weather conditions are reducing barley production, putting the entire supply chain at risk. The alarm was raised by Colderetti and Consorzio Berra Italiana during the national Italian Hops Day, with a large exhibition on the hop varieties grown in the Italian regions.
Italian beer in danger, why? Causes of the crisis
Absence of rain During the year it directly affected the yield of barley, reducing the quantity cultivated, while maintaining acceptable quality. However, the problem with these climate changes is that they can become permanent, so as to seriously compromise not only the quality but also the quantity of raw materials needed to produce Italian beer.
It can Impact on negative growth A field that is beginning to develop significant experiences.
Currently, Italy is forced to import about 65 percent of its barley malt needs.But there are great opportunities to help develop the agricultural supply chain and produce quality local produce. Even Italian hops, another important ingredient for beer, are seeing a professional increase in cultivation thanks to the support of the Consorzio Birra Italiana. However, to continue on this path, it is necessary to take measures to support companies, which are affected by climatic difficulties and increase in production costs.
A crisis in the Italian craft beer sector, indeed, would have far-reaching effects. Immediate loss to producers and workers, creating long-term impacts that affect the entire economic and social ecosystem.
For example, if a brewery closes, it results in lost economic opportunities for small farmers, local suppliers and retailers. Additionally, the craft beer supply chain contributes significantly to national GDP: 92,000 jobs are linked to this industry.and the loss of these jobs will strain the country’s economy, increase unemployment and reduce growth potential.
Ability to thrive despite adversity
The beer production sector in Italy still deserves attention because – despite the difficulties linked to climate change and international issues – Artisans sector which is recording positive numbers.represents a perfect example of flexibility.
With around 1,200 breweries across Italy, a quarter of which are agricultural, the sector continues to expand. In 2024, craft beer production reaches 48 million liters, of which qAbout 3 million were destined for export.With a market value of over 430 million euros away from home. This is Helped secure 92,000 jobs. Between direct and indirect employees.
Additionally, Italian consumers seem to prefer more. Beer brewed with local ingredients: According to the University of Milan-Bicocca, 60% of interviewees prefer beer with 100% ingredients from Italy. Italian hops, in particular, are highly prized among those looking for sustainable products. This trend highlights the value attached to Italian products to consumers and the need to increase the presence of craft beer in markets ranging from mass retail trade to restaurants and agritourism. It is a strategy that can actually help revive the fortunes of a distressed sector that with the right investment can revive the sector.
