Recorded in the third quarter of 2024. The overall number of tourists in Italy is down.
According to survey data “Customer Mobility in Hospitality Establishments”. According to Istat, compared to the same period in 2023, visitors decreased by 3.6% and attendance by 1.4%. The data reflect a Discrimination between Italian and foreign tourists: While domestic demand is declining, international tourism is showing signs of growth.
How is tourism in Italy in 2024?
Offers tourism in Italy in 2024. Mixed pictureFeatures from one A general decline in the flow of domestic touristsbut also from one Increase in the presence of foreign touristswhich confirms the international attractiveness of the country.
The Istat analysis, in fact, highlights General deficiency Tourist arrivals in the three summer months of 2024, which recorded the following trend:
- July 17.5 million arrivals (-7.7%) and nearly 75 million attendances (-0.8%) were recorded in 2024;
- August 2024, traditionally the most touristic month, saw 18 million arrivals (-1.3%) and 81 million presences (-1.9%);
- September Declined in 2024, with arrivals down 1.2% and attendance down 1.5%.
In detail, Italian consumers decreased significantly in all three months analyzed. In August, the peak month of summer vacations, the accommodation establishments hosted. 2.6 million fewer Italian consumers Compared to the same month in 2023, the equivalent of a decrease of 5.7 percent.
The decline in household demand likely reflects economic factors, such as the rising cost of living, that have led many families to Shortening or giving up vacations.
Foreigners are on the rise: The push for international tourism
To partially offset the inward decline in tourist flows, The presence of foreigners, which increased All three months were considered.
Especially increased in July. Prominently marked+4.5%, consolidating the month as a favorite for international visitors. However, also Positive numbers were seen in August (+3.0%) and September (+0.2%).though less defined.
These figures indicate a renewed interest in Italy by international tourism, perhaps supported by the resurgence of long-distance travel and the attractiveness of the country’s cultural and natural heritage.
How many tourists enter Italy each year?
Millions of tourists visit Italy every year, with the number hovering around. 65-70 million total arrivals Under normal circumstances, according to data from pre-pandemic and post-pandemic years. However, in the third quarter of 2024, Istat highlighted an overall decrease in arrivals (-3.6%) and presence (-1.4%) compared to the same period in 2023.
Hotelswhich represents an important part of the Italian accommodation offer, A negative change was recorded. Attendance is up -1.5% in the quarter. The decline was driven by a decline in domestic customers (-4.8%), while international customers recorded an increase of 2.3%. The average stay in hotels was 3.6 nights, slightly higher for Italians (3.8) than for foreigners (3.3).
i Non-hotel businessessuch as farmhouses, campsites and bed and breakfasts, The decline in attendance was slightly more limited.Equivalent to -1.3%. Also in this case, the decline was mainly determined by domestic customers (-6.6%), while international customers recorded a growth of 3.3%. Here, the average stay was significantly longer, reaching 5 nights, with longer stays for Italians (5.4) than foreigners (4.7).
