gave Generation Z loves to give gifts.But he has no money. This was revealed by a recent survey conducted by ScuolaZoo, in which young people aged 16 to 26 were asked what their habits are. Christmas presents. The economic crisis is especially felt during the holidays, with many young people declaring that they have little money to spend on gifts. In fact, according to the report Budget average Generation Z is around. 30 euros per person. For young children, the picture is clear: Christmas 2024 will be characterized by austerity.
Low Budget: A Generation in Crisis
There are people who love and those who don’t love Christmas, but, for better or worse, everyone gives (or feels compelled to) Christmas presents. The same is the trend among the youth of Generation Z: the 94% Among those interviewed by ScuolaZoo, they say they like to give gifts, although they complain of a lack of funds to do so. gave 47% of children allocates between 10 and 30 euros for each gift, while only 16% Reaches more than 50 euros. The majority will stay within 100 euros of total spending, which is a sign of a strong focus on savings.
Another important data is related to the number of people with whom gifts are exchanged. for 43% Of the interviewees, the list is very short: five or fewer will receive a gift. gave 40% There is a list that varies between five and ten people, while only 18% More than ten recipients.
What will young people give this year?
when Budget It is limited, but the desire to give is great, capturing the imagination. Young people, in this, do not contradict themselves. Among the most popular choices, DIY gifts: Complied by: 49% Of the interviewees, even if only 37% He tries his hand at making them. The Bookswhich is often considered unattractive to young people, is instead confirmed as one of the most popular options, chosen by 60% Among the interviewees
Others Gifts Popular ones include:
- Clothing (26%)
- Beauty products (19%)
- Tech and Gaming Accessories (10%)
- Gift Card (8%)
- Experiences and Travel (7%)
- Subscriptions (1%)
Particular attention is also paid to Advent calendars, given by 32% Of those interviewed, the beauty version (41%) and skin care (14%) were predicted.
Christmas in economic crisis: purchasing power and skyrocketing prices.
Il Natal 2024 It promises to be particularly expensive, from the decorations to the lunch. Loans for financing transportation, travel and even vacations are also recording an increase. According to a report by Facile.it and Consumerismo, many expenses are expected to increase by 300% during the holidays.
The survey, which broadens the audience examined by ScuolaZoo, estimates that Italians will spend as a whole. About 11 billion euros For Christmas presents. This means that despite the desire to give gifts Budget Per capita is not high, especially for youth and the very young.
Il 40% Feels limited due to lack of resources. It also explains why many people only buy gifts when they have a good opportunity (60%), while 30% are reduced to last-minute purchases.
The success of Black Friday 2024 is not surprising as this year even consumers who are less inclined to shop online decided to take advantage of the discounts promoted by many sites and physical stores to bring gifts. .
