Bloor is an American brand founded in 1936 in Boston. Louis Bloorthe brand initially dedicated its production to jackets supplied to the US police force and fire brigades, a company capable of tailoring its own garments to meet performance requirements, including A combination of functionality and resistance in extreme and emergency situations. Over the years Blauer has become recognized across the United States not only for police and firefighter uniforms, but also for healthcare personnel and special security forces, becoming a brand that represents the best workwear.
Functional and technical clothing in a way that winks at the lifestyle almost to the point of becoming a second national flag, will be an acquired license to gain prestigious recognition across the country. FGF Industry The arrival of the license and Enzo Fusco’s aesthetic vision will bring new creative life to bring Enzo Fusco’s spa brand to Italy and the world, making it one of the most sought-after brands by buyers and end users. brand, giving it a new distinctive identity, new collections that combine functionality, style and high quality, focusing on innovation and research in materials, becoming a point of reference for an elegantly comfortable and outdoor style. until
On this occasion we met Silvana Cetino Enzo Fusco’s wife, with a leading role at FGF Industry Spa, the holding that owns the Blauer, Blauer HT, Ten-c and BPD brands, to tell us about the news for the Italian-style American brand.
How and when did your adventure with Blur begin?
We started with the Blauer distribution license in 2001 and then in 2017 FGF Industries bought 50% of the brand in the fashion segment. Aspects and The urban/military style that until then represented the strong point of the brand in our country was not fully understood, as a result we changed the style, materials and proportions, keeping some details and changing others.
So, how did you go about it?
Thanks to the great experience and sensitivity of Enzo Fusco (Silvana’s husband and founder of FGF Industry ed.), we have changed the technical and stylistic details, focusing on research, innovation and design, but he as a stylist. was born A man and a great entrepreneur, these 3 elements together have been instrumental in changing the direction and developing Blur until it became the desirable and highly desirable brand it is today, a brand with a unique style in eternal evolution. , also thanks to the rich and varied Collections made with The art of knowing, where stylistic details meet in perfect balance with technical details.
What was the recipe for success for you?
I would say from research, Enzo Fusco has a historical collection of costumes collected over the years from all over the world, we are talking about thousands of pieces that are an unparalleled source of inspiration for FGF INDUSTRY. Enzo and his team often immerse themselves in this creation. Universe, when ideas emerge they overlap with each other, you just need to choose the most innovative and creative one for the season and the mood and style you want to suggest. Want to reinterpret it accordingly. Then the most suitable material. Another factor that has contributed to our success is the perfect balance between quality and price and I would also add the study and research of new materials which is really a strong point of Enzo and company.
What is the most popular piece for Bloor?
There are many things that can represent the Blower brand together, in recent seasons I can say the Ondina, a jacket/down jacket that has had a great and unexpected success in Italy, an item that is part of Enzo’s archive. As a result of research, born from discovery. From the military jacket of the past, we inspired this detail to inspire a contemporary down jacket style. goes DETAILS Refined design with functionality and durability, very light and suitable for all seasons, also available with eco-padding, nylon, neoprene and taslan, essential to our brand.
Who are your customers?
I can proudly say that today we are conquering many generations, from the so-called boomers to the millennials, to the very young generation Z, we are proud of it, it is an indelible sign that they are well. Working since, the product is satisfied. Stylistic needs as well as technical needs of all generations, with the highest quality models and a selection of superior materials.
FGF is a family company right?
Of course yes, in addition to Enzo Fusco, our daughter Federica and I also work in the company with her husband Giuseppe D’Amour, each with their own roles and responsibilities, we understand and communicate with each other. Learned to always be available. Together, things are definitely going well, there is a perfect balance between us, we are also lucky or lucky to have a team of loyal and loyal colleagues and managers, it’s really a company. Importantly, a real strong point, time is proving us right on our approach.
How do you approach sustainability?
This is a very important topic for FGF, we often work with recycled fabrics and we adopt all the strategies and techniques that aim to minimize pollution. We do our best to implement practices that must be respected. environment and people.
Why are you adopting a single brand store strategy?
We have around 15 owned stores, the last ones opened in Verona and Turin, we felt the need to offer our customers a complete collection, which not only covers outerwear and jackets, but also sweaters, trousers. , shirts and various accessories as well, then we need to meet our people directly, listen to their opinions and collect their wishes and if necessary criticize, we plan to open other stores, we target our Looking for the most suitable places for
Tell us about something you’ve discovered from interacting with your customers?
Loyalty, people who approach our brand remain loyal season after season, discovering that our customers feel satisfied with both the stylistic/fashion and technical/functional aspects of what we are proud of. .
You have participated in Pitti Immagine Uomo for years and are now presenting a collection in Milan, is this a change in strategy?
No, we just have different requirements, Strip is a very important event of great value and prestige but the timing of the event is no longer compatible with us, so we chose to offer a different type of collections, not Milan only. is the right place for the time, but also for its commercial proposition.
Given your overall look collections, is it conceivable to see you on the catwalk of Milan Fashion Week?
Good question, many people ask it and I don’t deny it has been talked about in the FGF industry for a while, who knows one day…
What are your target markets?
I would say Italy, Germany, France, Spain and Europe in general, but also South Korea, which is a country where we’re seeding a lot, we’re growing organically in all the countries where we’re based. Present with your collections, as some mentioned. In the near future, we plan to significantly increase our turnover in the coming years, aiming to cross 100 million.
What do you want in the future for Blur?
I would like the brand to be recognized worldwide and its name synonymous with quality, style and functionality for everyone.
