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Clothing giant opens new stores in Italy: 150 million project and 2,500 seats

The clothing giant Primark ready to invest in Italy With the opening of new stores and the hiring of 2,500 direct workers. Ahead of the opening of a new store in the province of Salerno, the Italian managers of the Irish multinational have unveiled a plan of around 150 million for our country, where by 2030 they intend to double the number of brands from north to south. have 34-35 spots from the current 17.

The plan

Primark’s roadmap includes an average opening. Three or four points of sale per year With a size between 3,500 and 4,500 square meters, dedicated to clothing for the whole family.

At the English group Ab food giant, which also controls brands such as Ovomaltina and Twinings, each store must cost between 8 and 10 million euros and employ a workforce of up to 100,000. 150 to 500 employeesFor large surfaces such as the melanic interior of the center in Ares.

“Thursday December 12 A store will open in the Maximall shopping center in Salerno Pontecagnano – announced Luca Ciuffreda, head of Primark Italia – in 2025 followed by the one in Cosenza. In 2026 we will also open in the center of Genoa and a shopping center in Parma.

In Italy, the clothing giant is committed to replicating the already tested model of large sales outlets inside shopping centers, without, however, ruling out the possibility of opening smaller stores. The cityLike 2,500 square meters in Livorno.

“In the UK we offer a click-and-collect experience and there is a good chance that this will be implemented in Italy as well – explained Ciuffreda. Digital drives consumer choice but the core business for us is store. In physical experience. 40% of customers who order online buy other products when they pick up in store.”

One of the goals of Primark’s Italian managers is to bring to us the innovations tried in other countries, in order to offer consumers a wider range. Services And different experiences during shopping: “The focus is on personal care and the café – added the top manager – with a nail spa, women’s hairdresser, barber shop as well as themed bars such as the Disney Cafè or the Hello Kitty bars. There are special places for . All activities managed by partners.” Self-service checkouts will also be among the sales options that will be introduced later in Italian points of sale.

Invest in Italy

Primark is present in 17 countries worldwide, mainly in Europe and the United States, with a total staff of 453 stores. 80 thousand workers.

The giant closed on September 14 with overall turnover of 2023-2024 £9.45 billion (+5% on the previous period), around 11.4 billion euros with an operating profit of 1.1 billion pounds (+53%) just over 1.3 billion euros.

From the program of new opportunities worldwide, the group estimates +4 or +5% of turnover and has decided to focus on the Italian market because, from a production point of view, its sales price per sq. meter is better In global markets where multinationals are present: with the French, in fact, our local stores are performing best, as shown by a 12% increase in sales in the 2023-2024 financial period.

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