On New Year’s Eve, the tricolor bubbles, a symbol of Italian wine quality, reached an extraordinary new milestone. They really are More than 100 million Sparkling wine corks made in Italy that open during the holidays.
According to an analysis by Coldiretti based on data from Ismea-Uiv and Ixè, the consumption of sparkling wine has increased significantly, stabilizing its position. The undisputed leader at Italian tablesPassing farmhouses, from private homes to restaurants. It is estimated that83% Festive tables were decorated with Italian bubbles, taking things a step further. Challenge between sparkling wine and champagnethe historical rival drink which has seen an 8% decline in consumption this year.
Sales of sparkling wine are on the rise, even overtaking champagne on New Year’s Eve.
The Christmas holidays and New Year’s Eve always represent the period of maximum consumption of sparkling wine in Italy. According to Coldiretti’s findings, sparkling wine sales were on the rise 2% In 2024 compared to the previous year, a figure that testifies to the growing popularity of these bubbles.
The preference for Made in Italy sparkling wine, therefore, shows no sign of abating, on the contrary, it continues to grow year after year, establishing itself as an equal reference for sparkling wine. The analysis also shows how this trend extends to the ever-growing variety of Italian sparkling wines, including a wide range of products from different regions of our country.
Prosecco is the king of Italian bubbles
Prosecco, as it is now known, It continues to dominate the national productions ratings unchallenged.with a share of about 70% of the total bottle.
Along with Prosecco, however, they are increasingly present on Italian holiday tables. Sparkling wines from small and medium-sized wineries Who have established their place in different areas. From Franciacorta to Trento Doc, passing through bubbles from regions such as Asti and Abruzzo, Sicily, Tuscany, Marche, Lazio and Umbria, the Italian sparkling wine panorama has become extremely diverse.
Local productions, such as Trebbiano, Verdicchio, Oltrepò, Alta Langa, Moscato, Falanghina, Grechetto, Grillo, Nero d’Avola, Negroamaro, Durello and Vermentino are concrete examples of excellence that enrich the offering of Italian bubbles, satisfying the palate. are Rapid public demand.
Italian sparkling wine conquers foreign markets.
Not only in Italy, but also abroad, the tricolor bubbles are having a moment of glory. 2024 has indeed set a new mark. Historical record of exports of Italian sparkling wine, which should reach a value of around 2.3 billion euros, with an increase of 9% compared to last year, as highlighted by Istat and Coldiretti data.
Specifically The United States They confirm themselves as the main market for our sparkling wine, with exports increasing by 15%. There GermanyAnother traditional market recorded an increase of 6 percent, while Britain sees an increase of 3 percent. However, it is not only the more stable markets that are benefiting from this boom: Italian sparkling wine is also conquering regions that are more distant and historically less connected to the Italian winemaking tradition.
A fact which at the same time arouses surprise and excitement is related to him. FranceHouse of champagne, where Italian sparkling wine exports up 7%. This is a clear indication that even in the most iconic places of Champagne, Italian bubbles are gaining more and more ground, proving that they know how to conquer even the most refined palates.
MA The real exploitation took place in Russia.where consumption of Made-in-Italy sparkling wine has increased by 62%. A result that can also be explained by the fact that in the context of economic sanctions and trade boycotts, Italian sparkling wines are among the few products that have not been affected by the sanctions, thus establishing themselves in the Russian market. Getting fertile ground for
In any case, the projections for the next few years are equally promising. With exports increasing on multiple fronts and domestic consumption remaining stable, The future of Italian bubbles looks increasingly bright.. Competition with Champagne, which dominated the international scene for decades, is now a settled reality. Italian bubbles, with their variety, quality and the strong identity they bring with them, continue to differentiate and conquer the world.
