2024 ends with a challenge that looks like a head-to-head showdown between Tesla and BYD, two giants vying for the throne of electric vehicles. Elon Musk’s house holds the ranch with a whimper. Just 24,000 units behind its Chinese rival.
Byde is a rival to Musk’s giant, a competitive machine in terms of both performance and price. Described by many newspapers as “the most European of Chinese machines”, it continues to strengthen itself in these regions with a growth and expansion strategy aimed at key markets such as Europe and Asia. Have to consolidate your presence.
Record production, but the wind changes for Tesla.
Tesla showcased impressive numbers in the final months of 2024: 459,000 vehicles were produced. e Over 495,000 shipped. But behind the record, a less spectacular reality emerges: for the first time, Decline in annual shipmentsStopping at 1,789,226 units. A minimal decrease, we are talking about 1.1% compared to last year. But that falls far short of the ambitious forecast of 2 million set by Musk.
Boyd accelerates and raises the bar.
China’s BYD, meanwhile, played the opposite, closing with 2024. 4.25 million vehicles were sold. Of these, 1.76 million are fully electric, resulting in Overall growth 41 percent. The 73% growth in plug-in hybrid models speaks to a winning strategy that has been able to tap into the needs of an evolving market.
Tesla, the Wall Street Stock Exchange and Knots are coming to a head.
Tesla, for its part, has experienced a rollercoaster year in the stock market, reaching i 1,500 billion dollars of investment First get off to 1,300 billion. Investor skepticism has focused on a range of models now considered dated, while the long-awaited “low-cost” vehicle is still a promise. Also on the table are bets on robotaxis and autonomous driving, two fronts still to be strengthened.
In the United States, Tesla He is no longer the ruler. Unchallenged: Its market share has fallen below 50%, with General Motors and Ford increasingly aggressive. In Europe, the situation is no better, with registrations down 15 percent and brands like Volkswagen and Skoda under pressure. And then there’s China, where the market is dominated by local producers, who now account for close to 70 percent of the pie.
The Italian market and the European automotive crisis
Italy ended 2024 with a slight market decline, equal to 0.5%. Stellantis recorded one Especially negative performanceFiat lost more than 40% in December, with annual sales down 9.9%. But there are people who are against this trend: Toyota e BMW Land has been acquired Thanks to their hybrid and innovative offering.
In Europe, the picture is grim. Volkswagen announced. 35,000 job cutsWhile the production chain lost 30,000 employees. Many historical brands have difficulty adapting to technological changes and new objectives of consolidating their position. At the same time, delays in the deployment of adequate infrastructure for electric mobility exacerbate an already complex transition.
Byd: loose cannon
Byd is The new outsider in the Italian market. With 2,900 registrations in 2024, has left historical brands behind. come on Lanciagaining customer trust through advanced technology and innovative offerings. The dealer network, which is expanding rapidly, is set to consolidate this success in the coming years.
The Chinese manufacturer is not limited to Italy: in Europe, BYD is making deals with local partners. To expand the distribution network and strengthen its presence. The goal is clear: to become a dominant player in a market that is still evolving.
