On meta platforms, thousands of profiles are actually bots created by AI. Very persuasive, they generate a lot of content, which is also generated by AI. Some are managed by users and some directly by Meta… who just removed those pesky profiles. Here’s why.
Her name is Etana Lopez, she is a model, travels a lot and posts on her account. InstagramInstagram His photos around the world. Some 350,000 people follow Aitana. But, in Aitana’s name, there’s a clue: Ai, like artificial intelligence… because Aitana Lopez doesn’t exist. He is an AI product, just like his photos. The same goes for Kimuchi, which is also popular on Instagram. These two fictional characters allow their creators to earn several thousand real dollars a month from their photos and posts that don’t actually exist.
This type of AI generated account Instagram and FacebookFacebook And, until last week, it was absolutely assumed by the meta. “Was”, because, from the moment users of Meta’s networks were able to see that these hundreds of thousands of virtual characters actually existed and that Meta’s purpose movementmovement To increase the discussion, criticism arose.
These AI generated accounts are actually part of the product offered by Meta. So it is possible to create this type of profile to publish ads and AI-generated content. This type of tool is primarily used to create chatbots, but since they are linked to a user’s profile, it is often the equivalent of a real account.
AI-generated content must be clearly displayed on all its platforms, but the risks of misinformation and fraud are still significant. They sometimes cause real drama. But what’s worse is that since 2023, Meta has also managed his own horde of AI-generated profiles.
Bot euthanasia
This development of AI profiles worried one of the firm’s managers. As early as July, he envisioned that these bots would become the future of meta. It must be said that a week ago, Futura made this intention clear, Connor Hayes, Meta’s vice president of product for generative AI. During an interview with Financial Times. He said these AI-generated accounts “ There will be bios and profile photos, and the ability to generate and share AI-powered content. “Enough to create. UniverseUniverse Full of bots feeding auto-generated content to other bots, in other words.
Faced with criticism, user concern and their migration to Bluesky and Reddit due to an onslaught of bots, Meta suddenly decided to delete these AI-managed profiles. kind ofEuthanasiaEuthanasia In other words, the sheer number of those annoying fake profiles.
But Meta claims that there has been a misunderstanding of its intentions with these AI profiles. It was originally a test launched in 2023 and according to Meta the profiles were managed by humans anyway. In any case, experiment or not, this tale of AI profiles, closely or distantly related to St. Petersburg’s famous troll farms, was disturbing enough for Meta to be unable to continue the adventure. As for accounts like Aitana Lopez who are run by individuals or businesses, they should continue to populate Meta’s platforms, and continue their interactions with real-world individuals.
