In Europe, Tesla registrations face a disturbing drop, which varies by market. The latest statistics showed a decline in sales: in France, 63 % declined, while Spain saw a 75 % decline in its registration.
This fall is a reflection of a complex situation, combining climate factors and productive challenges. If some points can be predicted, they highlight deep problems for the other brand.
A mess in all markets
January 2025 data confirm this negative trend throughout the European market:
- UK: 1,293 registration (—18.2 %) compared to January 2024)
- Portugal: 380 registration (-31.0 %)
- Norway: 663 registration (-40.2 %)
- Denmark: 451 registration (-40.9 %)
- Netherlands: 926 registration (-42.5 %)
- Sweden: 394 registration (-46.0 %)
- France: 1,141 registration (-63.4 %)
- Spain: 269 registration (-75.4 %)
In some countries, the fall is amazing, especially in France (-63 %) and Spain (-75 %). This brutal drop does not take care of anyone, and many people add it to the popularity of Elon Musk. In Sweden, a recent research also shows that only 11 % of respondents have a positive opinion by Tesla, compared to 19 % before. Detectors are growing.
An image crisis, but not only …
In some countries, such as Sweden, Tesla, the opinion of Tesla has declined sharply. One study shows that only 11 % of Sweden has a brand’s positive image, while last year compared to 19 %.
But if Musk’s image is weight on Tesla, other factors explain this fall. Already, the first quarter is always slow for the brand, which emptys its stock at the end of the year to raise its data. But this trend was already in 2023.
Also, Chinese manufacturers are now playing an important role. BYDs like brands, which have a sharp success with highly competitive electric vehicles in the UK, NIO and Xpengland. Without provoking MG and some of its models, such as Lbeck MG5, or MG4. These cars are attractive not only to their prices, but also their latest technology.
The Chinese government’s large -scale support allows these brands to offer unbeaten prices. In Europe, they are attracting more and more consumers, especially those who look for alternatives to traditional European and American actors.
But Tesla’s European rivals, such as Renault, who have won the year’s car title with their R5, Volkswagen or Pyogot, do not cross their arms. They multiply in steps to attract buyers, close to local needs with competitive prices and customer service.
Finally, the recent turn of Tesla’s new model complicates the situation there. The transfer to a new production temporarily disrupts the offer, which clearly clarify the difficulties of the fluctuating market. If Tesla manages to restore confidence and smooth its output, the French remains at stake to regain the rights of consumers.
