Bofala’s DOP buffalo is one of the most recognizable and admirable symbols in Medzarila Med in Italy, but its popularity also makes it. One of the most exposed products for counterfeiting. Above all, the digital world is proving to be a fertile land for food fraud.
Just think, in 2024, Consortium for the protection of Bofala Kamana Mozarla concentrated 3,752, concentrating a significant portion of these online checks. And the numbers are clear: they were 475 false reported.
DOP fake buffalo buffaloes sold on the internet
Increasing dispersion of online market, e -commerce and social media has made it easier to sell scammers Unverified product Using the name and image of DOP buffalo buffaloes. Of the 475 “fake” Mozarila’s manufacturers, in fact, many people were made unauthorized to use the term “Dope Buffalo Buffalo Mozarilla”. Some sellers have even used a similar version to give the DOP logo or use a similar version to give integrity.
In some cases, even if the product did not use directly abbreviation “DOP” (the secure difference of origin)However, packaging reported the terms that give rise to this sect as “buffalo Mozarila”, but in fact Without a certificate Protection of quality standards and features provided by the consortium.
In addition, scammers used to use or use ordinary Mozarilla’s Images that were not in accordance with factCreating confusion among consumers and still exploiting the popularity of the product.
The most widely meal scam online
According to the Consortium Report data for the protection of Bofala Kamana Mozarilla, More than 75 % of cases The most famous sales platform of food fraud (such as Amazon, E Bay) is feared where unfortunately, controls can be difficult to enforce. However, 12 % of violations were identified, while on specific e -commerce Its social media 11 %.
In this regard, Consortium President, Dominico Ramondo, identified maximum commitment to vigilance and transparency, is aware that Buffalo Mozarla’s brand and quality protected from campaign DOP not only necessary for the user. It is also necessary for ‘whole’. The economy of this sector.
Consortium provides strategies therefore Strengthen the control Even for 2025, with the goal of further strengthening defense against fraud, especially through real -time monitoring of online platforms.
Because the brand must protect
Protection of Buffalo Mozarilla from Campiania DOP is essential not only to maintain and protect the integrity of the product, but also to protect consumers. Guaranteed its competitiveness Internationally, this product is a symbol of Italian food excuses, facing increasing demand for foreign markets, which records exports in a very positive number, which promotes Mozarla’s quality and authenticity. A sign of strong definition.
The fact that France It is the main market for destination, absorbing about one -third of the exports, a sign of how a stable product is now in European markets. Not surprisingly, important importers have two other EU countries, ie Germannia And Spain.
In addition, the opening for new markets, such as Norway And ThailandWhich confirms the expansion globally and suggests that the product is recognized in the rest of the world, and that the tastes and needs of consumers are met outside European borders.
Therefore, despite the challenging context, with a production Only increased by 0.23 %Bofala de Campana Dupo Mozarila has shown a remarkable flexibility. Despite growth, the slightest, reflects the balance between supply and demand and confirms that the sector not only resists, but is ready. Protection is essential for the protection of this economic value.