Tuesday, February 11, 2025
HomeEltia returned to fly? ITA Airways reviews the brand's re -launch

Eltia returned to fly? ITA Airways reviews the brand’s re -launch

The Eltia brand can return to plowing the skies. The company born after the closure of the historic Italian carrier is evaluating the possibility of ITA Airways Re -launch the brandIs still very well known internationally. Jerg Eber Hart, a new CEO of ITA Airways, emphasized that the brand has a strong symbolic and economic value, especially abroad.

The final decision will depend on the company’s financial results: before Official Rail launchThe purpose is to get a budget tie. Meanwhile, as a reference to the past, the Eltia logo has already appeared on ITA aircraft in a low form. But the original return of this brand can be between 2025 and 2026, exploiting the long wave of jubilee, which will significantly increase air traffic in Italy.

Eltia’s possible return

The idea of ​​resurrecting the Eltalia brand came during the first press conference after the entry of Lofthansa into the ITA Airways capital. CEO Jog Eber Hart He explained that the name Eltalia represents an additional value, but before any move the company must strengthen and reach economic stability.

“We believe that the Elitia brand has a great potential – Eber Hart said – but we want to wait for the right time to launch it again. ITA Airways’ leverah, for now, there will be no change ” Over the next few months it will assess how to make a maximum name of Eltalia, not only as a simple historical call, but especially to attract more passengers internationally internationally Keep alive as a strategic asset.

The economic value of the brand

Although the Eltia brand has not been used in the last three years, it has high economic value. ITA Airways received the brand in October 2021 90 million eurosAvoiding it, it can end in the hands of competitive companies.

Thanks to the improvement of ITA accounts, the first decline in diagnosis today (the brand price was 83 million in 2022), the brand returned to 90 million euros. The Eltia logo has already been reopened in a low form in ITA aircraft, with the word “influenced by Eltalia”, which is an indication that suggests a potential growth strategy.

Can be the original return of the brand Between 2025 and 2026With the possibility of increasing Jubilee -linked tourism. The use of this brand can strengthen the competitiveness of ITA Airways, exploiting the defamation of Eltia abroad and improving the impression of Italian carrier in the world.

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