Holidays in the snow are always luxurious but, the number is in hand, the number of Italians who endures their endurance is permanently revised. Compared to 2024, according to data released by the Association, about 1 million Italians abandoned in 2025 White week.
Comparison with 2023 then highlights even more clear. Almost 4 million less predecessor The main reason for the two years is the rise in prices, which affects the entire winter tourism sector.
Scapas and Mount Housing Most expensive
From the report of the report published by Assoutenti on February 28, 2025, it has been recorded in the past three years in Pass Prices This touch increases +30 %. This makes access to the ski slope more expensive. Housing facilities have also increased significantly Housing rates increased +20 % Compared to 2021.
The result is a fundamental change in Italian habits, which decreases or often, despite rapidly prohibited expenses, or often happen, They completely abandon the holiday on the ice. In fact, if there were 12 million Italians in 2023, who gave themselves discharged in the mountains, the number fell to 8.2 million (3.8 million less exhibitions in just two years) in 2025.
The sector of crisis, the business falls
Low exhibition in the mountains means that there is a tough facility for businesses and companies operating in this sector, but also for the economy. It is no coincidence that the holiday business on the snow increased from 9.6 billion euros of 2023 5.8 billion in 2025Marked a A strict drop of -39 %.
In this regard, according to the President of Assoutenti, Gabriel Meloso, especially the rise in prices, eventually proved to be a dual sword. In fact, if on the one hand the resorts tried to compensate for inflation, on the other hand the result was that Elimination of attendance.
Impact on tourists and hotel sector
Skipas and housing prices and consequently a decrease in mountain offerings put significant pressure on different levels, especially affecting it. Tourists and Hotel Department (And all companies in the supply chain that depend on these fields).
With 40 million Italian decreases on ice compared to 2023, many housing facilities have seen a decrease in their income, especially hotels, B&B and short rent apartments. In addition, with fewer tourists, The staff question In hotels, restaurants, ski rent and its schools. And especially there are seasonal workers to come out of this cost, which are already uncertain, which can be done without employment or without short contracts.
Finally, if you keep in mind that the management of its lifts is expensive, without a large number of skiors, some places can reduce the opening hours or shut down a lucrative system, with which, even less profitable systems can be closed. Reacting to the economy of hill countries That they lay the foundation for most of their income on the flow of tourists.
In fact, if prices continue to rise Without the balance between supply and demandThe mountain sector may face a deep crisis, with the long -term impact on the entire economic ecosystem of its resorts.
