Famous Italian fashion giant Dolce & Gabbana is getting ready to step into the NFT market, which has become increasingly popular lately.
The world-famous brand introduced its first 9-piece NFT collection, Collezione Genesi. The parts in question will be auctioned on the UNXD platform. Bids will be received from September 20. Auctions will run until September 28-30, depending on the product.
The collection, specially designed by Domenico Dolce and Stefano Gabbana, will be sold with Ethereum. Only those invited to the auction can participate.
According to the statement in UNXD, the collection of famous designers was inspired by Venice and imagined an island where physics and metaphysics meet. As a reflection of this dream, ‘the world’s first both physical and digital luxury NFT collection’ has emerged.
Dolce & Gabbana released the promotional video of the collection on its Twitter account.
Stating that each piece in the collection is the product of thousands of hours of labor in its posts on Twitter, the company stated that the products will one day be put in the museum.
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