(Teleborsa) – Ray-Ban Stories also arrives in Italy, the latest generation smart eyewear, born from a collaboration between the iconic eyewear brand of the Group EssilorLuxottica e la big del social Facebook. They announced it Mark Zuckerberg and Rocco Basilico in virtual mode, stating “this product represents a turning point and demonstrates that consumers are not forced to choose between technology and fashion”.
An eyewear also aspires to revive this class of connected eyewear, allowing d watch videos and photos, make calls and share posts, after the pilot experience of Google Glasses, which are not established on the market by me. Matter of style?
“The long-awaited collaboration brings with it a completely new concept of photography, of sharing and listening to the most authentic moments of life,” explains Luxottica.
The new eyewear line, which retains its own unmistakable and iconic style since the 1950s, it will be can be worn comfortably even all day long: the integrated Snapdragon processor, in fact, does not compromise in any way the style, comfort, aesthetics, nor the weight, which exceeds that of normal Ray-Bans by only 5 grams. Present one dual camera 5 MP with photo and video functionality, auricolari open-ear very discreet and a sound system consisting of three microphones to reproduce high quality sound and voice during phone calls and videos.
In addition to offering an iconic design and innovative technological content, the Ray-Ban Stories will be launched together with a supplementary app, Facebook View (for iOS and Android), which will be used to easily import, modify and share the contents acquired with the smart glasses, with the possibility of uploading them to all the social apps installed on the smartphone: Facebook, Instagram, WhatsApp, Messenger , Twitter, TikTok, Snapchat, etc.
“We are launching a completely new way to stay in touch with the world and live intensely the most important moments of life, without sacrificing style” he commented Andrew Bosworth, Vice President of Facebook Reality Labs.
The Ray-Ban Stories will be on sale at Ray-Ban stores and on the ray-ban.com website starting from 9 September in the USA, UK, Italy, Australia, Ireland and Canada. From 13 September they will also be available at some Luxottica stores including SunglassHut, LensCrafters, OPSM, David Clulow and Salmoiraghi & Viganò, followed by selected wholesale stores.