As announced, all Volkswagens in the 100% electric ID range will be regularly updated remotely. The first updated ID. Software 2.3 improves infotainment and image recognition.
We remember that during the first productions of the Volkswagen ID.3, it had encountered a small problem of remote update, or over the air in English (OTA). The reason ? The German electric vehicle did not support this function. As a result, 20,000 ID.3s had to be processed manually by a team of engineers in order to install the missing software brick.
Since that unfortunate episode, remote updates were only available in beta mode and only available to ID model owners registered with the ID. First Movers Club. From now on, remote software updates are for ID.3, ID.4 and ID.4 GTX. Volkswagen plans to introduce free software updates every 12 weeks so that “Vehicles stay up to date” and that the customer experience is “Improved.
An on-demand service to generate additional income
Called ID. Software 2.3, the first official update made it possible to improve the multifunction camera positioned at the top of the windshield. This makes it possible to detect and “Recognize motorcycles and other road users more quickly, day or night”. The different graphics of the central screen dedicated to infotainment “Become more refined and clearer, with a more intuitive operation”.
Finally, the ID light strip. Light, located at the bottom of the windshield, provides information to the driver so that he can “Adopt energy-efficient driving”.
Obviously, this free update is not devoid of ulterior motives. German manufacturer “Also aims to generate additional income during the use phase, with new business models based on data and services and functions that the customer can order when he needs them ”.
Specifically, if the driver occasionally needs driving assistance, improved autonomous driving or “Optimized charging performance”, he will buy them either for use at time T, or all the time he owns the vehicle.
With such an on-demand service, Volkswagen “Thus estimates that it will be able to generate hundreds of millions of additional revenues in the years to come”. Business is business !
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